In the 2025 Super Bowl, a key focus wasn’t just the game itself, but also the high-profile women supporting the Kansas City Chiefs.

Among the most notable figures in attendance were Taylor Swift, the pop sensation, and Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes. Along with other WAGs (wives and girlfriends) of Chiefs players, they made a coordinated fashion statement by donning white outfits, sparking curiosity and conversation.

While fashion is always a point of interest at such events, the reason for this specific choice—white attire—has a deeper connection to the game’s structure and the Chiefs’ role within it.

The Chiefs’ Color Choice: A Tradition in Super Bowl Attire

Before delving into the WAGs’ fashion choices, it’s essential to understand the context behind the color scheme. In the NFL, it’s traditional for the away team to wear white jerseys during the Super Bowl.

This is a long-standing practice, and the Chiefs were no exception. In 2025, the Chiefs faced off as the away team in Super Bowl LIX, where they wore their signature white away uniforms.

This decision set the tone for the overall visual aesthetic at the event, influencing not only the team’s outfits but also the fashion choices of the women supporting them in the stands.

The tradition of wearing white has been an established part of the NFL’s color scheme for decades.

For teams playing in the Super Bowl, this rule ensures that both the home and away teams can easily distinguish themselves on the field, especially under the bright lights of the biggest sporting event of the year.

By adhering to this tradition, the Chiefs were carrying on a custom that fans and players alike have come to expect. However, this practice also gave rise to the WAGs’ strategic decision to match their outfits with the team’s color scheme.

A Coordinated Effort: Taylor Swift and Brittany Mahomes Lead the Fashion Charge

In the wake of this tradition, Taylor Swift, Brittany Mahomes, and the other Chiefs’ WAGs chose to wear white outfits as a show of solidarity with their team.

While their fashion choices were stylish, they also aligned with the Chiefs’ color scheme.

This move didn’t just serve as an aesthetic gesture; it demonstrated a deep connection between the players and their families, reinforcing a sense of unity and collective pride.

Both Swift and Mahomes’ ensembles were designed to make a statement, with their outfits carefully chosen to complement the Chiefs’ branding while still showcasing their unique personal styles.

For Taylor Swift, her outfit was both glamorous and purposeful. The global superstar donned a white Saint Laurent blazer, which lent an air of sophistication to her look.

Underneath, she wore an Alaïa bodysuit, further elevating the elegance of her attire. Swift’s outfit was completed with thigh-high boots, also in white, making for a cohesive and striking ensemble.

However, it wasn’t just the monochromatic theme that drew attention. Swift accessorized the look with red accents, a nod to the Chiefs’ iconic team colors.

Her Givenchy bag and ruby “T” necklace added pops of vibrant red, creating a perfect balance between fashion and team spirit.

Brittany Mahomes, on the other hand, opted for a slightly more casual yet still stylish approach.

Her outfit featured a white corset top, which added a touch of modernity and fashion-forward thinking to her overall appearance.

She paired this with a cropped jacket, giving the look a chic edge, while her cargo jeans emblazoned with “Chiefs” in red further emphasized her loyalty to the team.

Mahomes’ outfit balanced comfort with style, allowing her to cheer for her husband and the Chiefs in a way that was both functional and fashionable.

These fashion choices weren’t just individual statements but a deliberate act of coordination.

The WAGs clearly wanted to present themselves as a unified front, supporting the Chiefs in a visual way that matched the team’s official attire.

It wasn’t just about wearing white—it was about wearing white with purpose, aligning themselves with the team’s away status while also showcasing their distinct personal tastes.

Fashion Meets Team Spirit: The Symbolism Behind White

The choice of white isn’t just a matter of fashion; it also carries symbolic weight.

White is often associated with purity, unity, and new beginnings, themes that resonate deeply within the context of the Super Bowl.

For the Chiefs, who were vying for yet another victory, this symbolism was especially poignant.

Their WAGs’ white outfits served as a visual representation of the fresh hopes and aspirations that come with each new Super Bowl appearance.

This wasn’t just another game; it was a chance to prove their dominance in the NFL, and the white attire worn by the women around them emphasized that sense of anticipation and excitement.

In the world of sports, players and their families often become symbols of broader cultural narratives, and the WAGs were no exception.

By wearing white, they embraced the role of supporters not just in the stands, but in the broader cultural conversation surrounding the Chiefs.

Their outfits weren’t just about cheering for their men; they were about embodying the values and aspirations that the Chiefs represented.

The women’s coordinated fashion choices added another layer of storytelling to the Super Bowl spectacle, blending sports with fashion, tradition with modernity.

Team Support Beyond Fashion: A Gesture of Love and Loyalty

While the fashion choices made by Taylor Swift, Brittany Mahomes, and their counterparts were certainly eye-catching, they also represented a deeper, more personal form of support.

For many of these women, the Super Bowl is more than just a game—it’s a moment to publicly show their unwavering loyalty to their partners and the team.

By coordinating their outfits to mirror the Chiefs’ white away uniforms, the WAGs were signaling that their support extended beyond the confines of the football field.

They were making it clear that they were invested in the outcome of the game, just as much as their partners were.

This act of solidarity was particularly meaningful considering the amount of pressure that comes with such a high-profile event.

The Super Bowl is a platform where every action is scrutinized, from the players’ performance on the field to the fashion choices made off the field.

In such a charged environment, these women knew that their coordinated outfits would draw attention, and they used this opportunity to highlight their loyalty to their team and loved ones.

It was a powerful statement, demonstrating that the support for the Chiefs came from all corners of their fanbase, including those who might not have been wearing pads and helmets, but who were still very much part of the team.

Matching Accessories: Bags and More

In addition to their white outfits, the Chiefs’ wives and girlfriends were also given a special gift from the team: matching white and clear bags.

This thoughtful gesture underscored the theme of unity, providing the WAGs with a functional and stylish accessory that also contributed to the overall aesthetic of the event.

The bags, which were likely chosen to complement the white attire, further emphasized the idea of coordination and team spirit.

While these accessories were undoubtedly practical, they also served as an extension of the team’s branding, offering a subtle yet impactful way for the WAGs to display their allegiance.

The bags also tied into the broader concept of the Super Bowl as a cultural event.

Much like the players themselves, the WAGs were part of the spectacle, and their coordinated fashion choices—right down to the matching bags—highlighted their integral role in the narrative of the Super Bowl. Their fashion was not just for show; it was part of the larger tapestry of the event, adding to the visual and emotional impact of the day.

Conclusion: Fashion as a Reflection of Identity

In the 2025 Super Bowl, Taylor Swift, Brittany Mahomes, and the other Chiefs’ wives and girlfriends made an indelible fashion statement by choosing to wear white.

Their coordinated outfits not only aligned with the Chiefs’ status as the away team but also symbolized the unity and pride that come with supporting a team at the pinnacle of American sports.

These women, through their thoughtful choices, made it clear that their support for the Chiefs extended beyond the sidelines and into the realm of fashion, where style met team spirit in a powerful and impactful way.

Their outfits told a story of love, loyalty, and a shared commitment to the Chiefs’ success, resonating with fans and making an unforgettable statement in the process.

As the Chiefs continue their legacy in the NFL, the WAGs’ fashion choices at the Super Bowl serve as a reminder of the important role they play not just in their partners’ lives, but also in the broader cultural conversation surrounding the team.

Through their white ensembles, they became part of the Chiefs’ visual identity for the day, contributing to the larger narrative of unity, pride, and support that defines the Super Bowl.