Taylor Swift Wore $60K in Chiefs-Coded Jewelry to Support Travis Kelce at the Super Bowl

And now, for the reason we’re all really here… Taylor Swift! The superstar has made her grand arrival at the 2025 Super Bowl.

Swift walked through the tunnel at the the Caesars Superdome in New Orleans, Louisiana, this evening in a sharp Saint Laurent blazer in bridal white. She layered it over a classic white tank and micro denim shorts in a light wash, covered in shimmering crystals.

Like most of Swift ensembles, the fit was brimming with Easter eggs, these ones clearly pointing to her beau, Travis Kelce, who is playing tonight. The superstar carried a Kansas City Chiefs-red box bag in his honor, and wore the same red chain with the letter “T”—for Travis—that she wore around her thigh at the 2025 Grammys. She had on her signature bright red lip to match, as well as plenty of diamond-and-ruby jewelry—$60,000-worth in jewelry, in fact.

This included layered rings, a large tennis bracelet, and a gold-and-diamond hand chain from Logan Hollowell. She also wore her Panthère de Cartier watch (which retails for a hot $32,200).

The white in Swift’s look may also be a nod to the rumors swirling around that Kelce may propose to Swift at his big game. For now, we’ll all have to wait and see.

As readers know, the “So High School” singer recently gave a romantic nod to Kelce on the Grammy Awards red carpet, where she dazzled in a bright red Vivienne Westwood gown styled with her beaded thigh chain nodding to her boyfriend.

Swift’s appearance at Super Bowl LIX is no surprise. The singer has become a regular presence at her boyfriend’s NFL games ever since they went public with their romance in late 2023, with her cameos in the Chiefs VIP suite often going more viral than the game itself. She also supported him at last year’s Super Bowl, and even brought all her celebrity friends along for the ride.

Swift’s WAG era has, naturally, caught the attention of just about everyone, including major fashion designers, who’ve helped dress the star for her flashy game-day appearances. (See a breakdown of her game-day style evolution here.)

Tonight, Kelce’s Kansas City Chiefs are going up against the Philadelphia Eagles. And for the halftime performance, Kendrick Lamar will take the stage to rap his biggest hits—including, surely, “Not Like Us.” Longtime friend and collaborator SZA will join him for the show.